2022
ULTRA Complex
Founder

Forward-thinking activewear that celebrates gender expression, giving back to the community, honoring the environment, and responsibly using technology.

2021
SYS Company
Founder

Gender-free swimwear systems designed for all people, celebrating the spectrum of gender expression. Handcrafted in harmony by our multicultural team of experts in Tel Aviv. 

2020
gggaaallleeerrryy
Founder, Creative Director

A group curating new forms of art and design and expanding culture to a new audience. It’s mission is to stretch, fade and define the concept of tomorrow’s gallery using social media. gggaaallleeerrryyy is working on curating art events, workshops and several talks in 2021

2020
pag_lab
Founder

Founder of the “pag_lab” collective, which brings together artists, strippers, photographers and dancers who work and create in the nightlife scene in the attempt to broaden the debate on what defines beautiful and ugly.

2019 
Indie Gallery
Gallery Member, Creative Director

Founded in 2010 by a group of visual artists to provide an artistic platform to young and established contemporary artists.To reach a younger audience, I joined in 2019 to create a new brand identity. In 2021, I also showcased my solo exhibition.

2019
Alphabet Club & Phi GardenArt Director, Creative Director

A cultural landmark in Tel Aviv, prodiving a space for expression, creation and liberation. By establishing a visual language which created a constant communication with the clubbers, the foundation for a constantly evolving brand identity was laid.

2017—2018
Creative Disorder
Senior Graphic Designer

Multi-disciplinary agency, developing solid strategies and engaging design for brands. Worked hand in hand and on-site, while leading the studio’s ideation and design process, monitoring results in a dynamic and responsive fashion.

2017
Studio 50x70cmFounder, Art Director

A global multidisciplinary creative studio specializing in graphic design, social media, branding and art direction. Selected Clients are Converse, Eurovision, Shenkar, Mindspace, NYX Hotels, Telavivian, Shenkar, Soho House, Alon Segev Gallery, Tel Aviv Municipality, Smirnoff, R2M and more.

An acclaimed and admired movement of mind altering techno, fashion, multimedia expression and forward thinking club culture.

The Israel Defense Forces Film Unit — Stills & Video Photography, Graphic Design, Director & Producer.

Education

2022 Entrepreneurial Accelerator, Presentense  2014-2018 Bachlor of Design, Shenkar - Engineering. Design. Art. 
2010 Photography Course, IDF  
2008-2010 Film studies, Ahad-Haam, Petach Tikva

Press

AIGA Eye on Design, Gayletter, Cargo, Haaretz, Mixmag, Portfolio, TimeOut, Collide24, Telavivian, Buzzfeed, ISRAEL21c & Calcalist