50x70cm is a studio run by Liel Bomberg working for clients in both cultural and commercial fields focusing on social media, brand identity and art direction.

Liel is a BFA Design graduate from Shenkar - Engineering. Design. Art. His work was featured on AIGA Eye on Design, Gayletter, Haaretz, Mixmag and more.

Founder of "pag_lab" collective which challenges the conventional format of queer nightlife and expanding it into new artistic domains.

Selected Clients include the European Union, Tel Aviv City, Converse, Indie Gallery, Eurovision Song Contest, Shenkar, Mindspace, NYX Hotels, Tel Avivian and more.