Phi Garden & Alphabet Club
Content & Marketing, Art Direction, Web
Content & Marketing, Art Direction, Web
Phi Garden, a juice and alcohol bar doubling as a community garden in Tel Aviv, unfolds as a tree house designed to offer patrons maximum freedom. As the creative team behind Phi, we established the venue as a safe space empowering the local queer culture. In 2019, we collaborated with Mindspace for a Pride Week campaign, symbolized by an infinite rainbow.
Alphabet Club, a cultural landmark in Tel Aviv, provided a haven for expression, creation, and liberation. Our team developed a visual language inspired by futuristic industrial values, fostering a dynamic brand identity through constant communication with the clubbers.
Alphabet Club, a cultural landmark in Tel Aviv, provided a haven for expression, creation, and liberation. Our team developed a visual language inspired by futuristic industrial values, fostering a dynamic brand identity through constant communication with the clubbers.